Heard of Tyba yet? Well, soon you will, because it’s causing some waves in the recruitment section and hey, it’s not boring!
As unemployment becomes a real issue for many organizations and students in Europe, the recruitment portals such as Linkedin and Monster, don’t rise to the challenge for qualified University graduates, who are looking for their first job.
Tyba (founded in 2011) is trying to take advantage of that void. We recently sat down with one of the founders, Jorge Schnura, 22 year old half German and Spanish, to find out if Tyba is useful and is it worth it to be an entrepreneur in Spain.
SiliconKarne: Talk to me, what is Tyba?
Jorge Schnura: With Tyba users are able to create a personalized page, that demonstrates to recruiters what the applicant is really about, not just where you have worked and what you have studied. We have given a new spin to a traditional CV, bring out skills that are interesting and useful in the real life.
SK: Such as?
JS: What books the candidate has read, what kind of sports he is involved in, what kind of extra curriculum activities he does and what his passions are. Users can upload photos, documents, videos and any kind of projects that could be interesting to form their profile.
SK: What does Tyba mean?
JS: Nothing, Eiso, one of the founders, bought bunch of pronounceable URL’s back in the day and we just chose one that sounds good.
SK: Why should someone choose to use Tyba?
JS: Because traditional CV’s don’t show the authentic potential of a candidate, it doesn’t give a whole picture of a candidate. We made a study while ago asking 200 University students: How do you feel when applying for a job? Their answers revealed that they didn’t worry so much about the interviews but, if their CV’s would be read.
Companies also complain about something similar, according to our research, they have problems of time management when it comes to filtering through thousands CV’s. For recruiters, CV’s just look (most) the same.
Startups have similar problems, when it comes to recruitment, they can’t attract the right talent as the CV’s are starting to have a uniformity rather than standout.
With Tyba, recruiters can filter candidates based on certain aspects, skills and differentiators, which makes searching for a candidate less cumbersome and helps the recruiter to get a whole picture.
SK: Let’s say that I am looking for my first job, how can Tyba help?
JS: You set up your profile with as much information about you as possible and let the companies come to you. They will find you easier than in other recruitment portals, because they can search for certain skills within your degree or skills. Instead of you sending hundreds of CV’s, recommendation letters, references and cover letters, you would have to only fill in your Tyba profile and you are set.
SK: How long would it take to find a job?
JS: We don’t have those numbers yet, but comparing to creating multiple CV’s (because you cant just make one general CV) and its corresponding addendums, I think Tyba can do it all quicker and the speed depends on the candidates initiative. In around 30min you could have your Tyba page completed and ready to go.
SK: Who are your typical users?
JS: Tyba is aimed for young professionals with no or little experience that are between 20-29 age bracket, where recruiters have real problems of finding the right candidates.
When we ask from recruiters about their junior recruitment and how they go about it, they don’t tend to have a clear answer. Linkedin is a good tool for recruiting experienced candidates, but it’s not the best one for filtering and finding junior or first time candidates.
Our focus, for now, is in the German and Spanish markets, although we operate on European level. We concentrate on providing real value for great graduates from the best Universities.
SK: Where is Tyba now and what does the future bring?
JS: We are concentrating in finalizing the beta stage and at this moment we have around 7,500 users and the funny thing is that almost four months ago, without publicizing Tyba at all, we had recruiters and users communicating to each other in our platform.
We are happy to report that since we mentioned on our site the official opening of Tyba, around a month ago, we’ve had over 3,500 users registered.
At this moment we are investing in our marketing strategy, as our goal is to reach 200,000 users by the end of the year and we expect that 80% of it will be from Germany.
SK: How did you come up with the idea for Tyba?
JS: We were applying for an internship and while preparing our CV’s, we found out that how little the CV actually represented our real selves. We thought that this could be different and so started doing some research with other students and found out that our friends also felt the same way.
When we talked with the recruiters in the beginning, we found out that they searched for your name in Google, before even having a look at the CV. So we thought that it would be cool to have a genuinely representative profile, with a dedicated URL, that could pop up in the first page Google results.
SK: So do you guarantee a first or second results in Google search?
JS: Not always, its difficult when someone has a generic name like Claudio Garcia or if they share a name with a celebrity, but besides these, we have our SEO pretty well sorted out. It is logical to think that your name’s domain (yourname.com) would appear in the top results. It does so with most URL’s.
SK: Who is behind Tyba?
JS: We are me, Jorge Schnura, Eiso Kant from the Netherlands and Phillip Von Have from Germany.
SK: Do you have employees?
JS: Yes, at this moment we have 8 team members from 7 different nationalities and the average age of the company is around 25.
SK: What companies use your services at this moment?
JS: We work with around 150 companies at this moment and amongst them are: Accenture, Deutsche Telekom and Samsung.
SK: Let’s change the theme little bit, what problems do you see in entrepreneurial Spain?
JS: One of the major problems that I see is, that here we are not used to handle failure, it’s in our mentality that failure is bad and once you fail its all over. That’s a wrong perception.
SK: So why are you in Spain?
JS: We studied here, we live here and the life quality in Spain is extremely high comparing to other EU countries.
SK: What would you change about the Spanish entrepreneurial scene?
JS: First of all, I would change the understanding of entrepreneurialism, the culture towards starting a new business is not seen as a great thing. For example in Israel and Germany, the conditions the government provides are little bit better than in Spain, but not so different than you would think.
However, in the USA, the conditions are favorable for the entrepreneurs, however, some of the states have strange laws that are almost counterproductive, but people still start new companies after failing.
In Spain, everything takes a long time, way too long and we know this from experience. Our company is actually registered in London simply because in Spain founding a company would have taken nearly four times more and investors are easier attracted to British startups, because of the lack of red tape and bureaucracy.
SK: This is interesting, elaborate please
JS: Well, when naming our company in Spain, we had three options, first there was Tyba, then Tyba Solutions (this is how it’s called in UK) and the third one was Tyba Technology. The first two were rejected by the Spanish business registry and we were obviously very surprised. Could it be possible that there was another company in Spain named Tyba? We investigated a bit more, which was a mistake because it took us over a month to find out and it turned out in the end that they had made a mistake and therefore Tyba Technology was accepted.
SK: Do you think this mess is getting any better in the bigger cities?
JS: Well yes, above all with the youth that are graduating from the Universities, there are some assistance, but as I said earlier, it is a question of the mentality in Spain. That needs to change. People don’t have much to lose in this chaos, expect to take a risk and create your own opportunity.
SK: Are you the solution or just another part of it?
JS: We are offering recruiters different kinds of candidates, however, companies prefer to recruit locally unless they are looking for Spanish speakers. Which makes sense, however we bring an entirely different aspect to the junior recruitment by offering a fresh face towards recruiting the youth. We are part of the solution.
SK: What would you say to a recent graduate, who is considering becoming an entrepreneur?
JS: I see lots of people around me that split their time between running their own business and doing something else, such as working full or part time, without knowing if they should concentrate in their idea or not. I would tell them that if you can, leave your job and dedicate to your idea, at least for the first 6 months, don’t doubt about it, just do it.
Look for investors, contact the business angels directly, invest time in getting attention and do it well. Because if you don’t dedicate yourself to your project, then it won’t take off.
If you can, look for a job outside of your country, like in Berlin, London and Tel Aviv, learn a different culture, new companies, new ideas and new ways of doing things. There are lots of people that quit half way through, because they simply didn’t give it all for their idea.